Event Branding

developed for Skate Canada

Project: Environmental Event Branding

What we did:

  • Design
  • Logo development
  • Production coordination


Skate Canada asked us to brand CanadaSkates! 100th Anniversary of Canadian competitive figure skating.

A list of items was given to HotHouse and we developed the look and feel for several items in a fashionable and cohesive style. Things that were important were colour, heritage, family oriented and celebratory. As it coincided with the National Championships, the graphic elements had to be unique to set the stage for the 100th anniversary celebration area. Many diverse structures had to be branded, such as a 40′ entrance wall, a large truss structure at City Hall, directional signage, photo backdrops, 100′ banners, pull-up displays for the Governor General’s residence, pocket kit folders, program cover, and display case signage.

  • Client - Skate Canada
  • Date Completed - January 2014
  • Skills/Tools Used - Graphic design, environmental event graphics, displays, public areas, large format installations