Event Branding

developed for Skate Canada

Project: Environmental Event Branding

What we did:

  • Design
  • Logo development
  • Production coordination


Skate Canada asked us to brand 2015 ISU World Synchronized Skating Championships

Working with Skate Canada to develop the look and feel for this prestigious World competition, HotHouse conceptualized, designed and implemented production items that were seen on international live television and on the streets of Hamilton, Ontario. With competitors from Australia, Belgium, Croatia, Czech Republic, Finland, France, Germany, Great Britain, Hungary, Italy, Japan, Latvia, Mexico, Russia, Spain, Sweden, Switzerland, Turkey and the United States, this truly international event required a classic and timeless identifier.

The logo had to be reproduced on garments, signage, under the ice surface, and outdoor installations in Hamilton. The list of items that HotHouse produced:

  • Street lamp banners
  • Directional signage
  • Wayfinding signage
  • Pull-up banners
  • 30 x 10 foot entrance display welcome wall
  • VIP area banners
  • Scoreboard graphics
  • Blade flags
  • Ticket stub
  • Boutique doors
  • Stairwell banners
  • Outdoor pole wraps

Large, highly visible international events leave an indelible stamp on the success of the participating teams and organizations involved. With teams travelling from all over the globe, the prestige and honour of hosting is a mandate that Skate Canada excels at. HotHouse Creative developed an event brand that celebrated the unique and vibrant sport of Synchronized Skating. The audiences are absolutely mad for the sport and the exuberant nature of the performers and attendees are what inspired us to use bright colours, the 16 team members and the large identifiable “S”. The International Skating Union, the governing body of figure skating in the world, has tough restrictions and regulations on signage and event protocol that HotHouse worked with very comfortably. We were very satisfied with the result when watching the CBC broadcast of the event. #worldsynchro15

  • Client - Skate Canada
  • Date Completed - April, 2015
  • Skills/Tools Used - Graphic design, environmental event graphics, displays, public areas, large format installations, International competition
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