The Williston Regina is a high-end retirement residence for globe-trotting seniors who are still active with their lives. Our task was to create a corporate identity and branding to reflect the spirit of the residence and residents. With bold colours the ‘W’ bounces and cascades into the air with energy and vibrancy. Inside the building are many branded rooms like the Grenville Cinema, the Prairie Conference Centre, Victoria’s Restaurant, the W Café and many others that are sub-branded spaces.