Canada Company hired us to create a campaign that asked former military members: “What’s next for you?” – We created a campaign that was mounted at Billy Bishop Airport, Canada’s second busiest airport. Digital screens dominated the escalators and walkways. The video below shows how many items were created for the hallways and public spaces, but also for the Globe and Mail through full-page ads. The campaign features photos of former military people in their current career clothing and they hold framed vintage photos of themselves in military gear – a past life juxtaposed with their new civilian career with the help of Canada Company’s MET (Military Employment Transition) Program.